Dr. Ben Collier recently delivered a fascinating talk on the cutting-edge techniques UK police are using to shape behaviour and prevent crime through digital campaigns. This innovative approach combines the power of the internet with psychological insights to craft targeted messages for specific groups, aiming to make our communities safer and more secure..
Key Points:
- What is Influence Policing?: Dr. Collier explained that influence policing uses targeted online messages to change how people behave. By understanding people’s interests and locations, police can send messages that encourage positive behaviour and prevent crime.
- Uses and Ethical Questions: Originally used to stop radicalisation, this method now helps tackle issues like online child abuse, knife crime, and cybercrime. Dr. Collier also talked about the ethical concerns, such as how this affects democracy and police accountability.
- Research and Findings: The talk included a study of over 12,000 adverts and detailed work with a police team that specialises in strategic communications. This research shows both the potential and the challenges of using influence policing in today’s world.
Link to the Salient Hub: Dr. Collier’s work fits well with SALIENT’s goals by offering new ways to enhance national security and resilience. By using advanced digital techniques, the Salient Hub supports law enforcement in tackling modern security issues.
To learn more about this innovative policing strategy, watch the full lecture here: Influence Policing Video.
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